Privacy policy

LifeMap exists to protect what matters to you and the people you love. We designed it around one simple principle: your LifeMap belongs to you.

The short version

Your LifeMap records are stored locally on your device. We do not run a cloud database containing your LifeMap, and we do not receive or retain the contents of your records.

We do collect limited technical, diagnostic and anonymous or pseudonymous usage information so we can understand whether LifeMap is useful, find problems and improve the app. We try to collect as little as possible.

Who is responsible

LifeMap is developed and operated by wee-tech. For the purposes of UK data protection law, wee-tech is the controller for the limited personal information described in this policy.

Questions about privacy are welcome at lifemap@wee-tech.co.uk.

What stays on your device

The information you enter into LifeMap is designed to remain on the device where you create it. This may include your name, LifeMap categories, websites and services you add, notes, family information, information about important accounts, documents or details you choose to add, final wishes, and other personal information you enter into your LifeMap records.

This information is not uploaded to a LifeMap cloud account. LifeMap does not require you to create an account, and there is no LifeMap server containing a copy of your personal records. We cannot access, browse, retrieve or restore the content of your LifeMap records.

If your device backup includes LifeMap, that backup is handled by your device or backup provider under their own protections and settings.

Do not store passwords

LifeMap is not a password manager. Please do not enter passwords, authentication codes, security answers, recovery phrases, banking credentials, Apple ID passwords, email passwords or other credentials into your LifeMap records.

If you choose to record information about an account or service, record only enough to help you or someone you trust understand where the account exists and how to locate it.

Local security and recovery

Your LifeMap data is stored locally on your device. Where supported by the app, your locally stored information is protected using encryption and access controls provided by the app and your device.

Your LifeMap may also be protected by a PIN, biometric authentication or another security setting you configure in the app. We do not receive or store your LifeMap PIN. This means we cannot reset or recover it for you.

If you lose access to your PIN and have no exported copy of your information, you may lose access to the information stored in the app. Keep your device secure and use LifeMap's export functionality where appropriate.

What we collect

Although your LifeMap content remains on your device, we collect limited information about how the app is used. This helps us understand whether LifeMap is useful, identify technical problems and improve the experience.

Examples of information we may collect include whether onboarding was started or completed, the number of categories selected, whether a first record was created, the number of records created, whether the LifeMap visualisation was opened, interactions with the visualisation, whether export or sharing was accessed, whether premium features or purchase screens were viewed, whether the app was opened again after an earlier session, and general app performance information.

For example, we may record that a user created five records. We do not record that a user created a record for a specific bank, person, website or account.

Analytics and diagnostics

LifeMap currently uses PostHog for product analytics. Depending on app configuration, analytics providers may receive anonymous or pseudonymous identifiers, app events, device and operating-system information, app version, performance information, approximate usage information, crash or diagnostic information, and network information such as IP address where provided by the analytics service.

We configure analytics to minimise the information collected and do not intentionally send the contents of your LifeMap records to analytics providers. We do not use analytics to read your LifeMap content, build advertising profiles, target advertising or sell information to third parties.

We may also collect technical information when the app encounters an error or performance problem, such as device model, operating-system version, app version, error information, crash information, performance information and diagnostic information relating to the operation of the app. Technical diagnostics are not intended to contain the content of your LifeMap records.

If you contact us

If you email us or use the form on the contact page, we receive the information you choose to send, such as your name, email address and message, so that we can reply.

The contact form is carried by Web3Forms, which passes your message to our inbox so this website does not need its own message database. We use what you send only to deal with your enquiry. We do not add you to a mailing list unless you separately ask us to.

Exporting and sharing

LifeMap includes features that let you export or share information. When you use those features, the information is transferred because you have chosen to do that.

For example, you may choose to export your LifeMap, save an exported copy, send it to another person, share it through another app, or store it somewhere else. Once information has been exported or shared, it is no longer solely under LifeMap's control and may be handled by the service or person you choose.

We do not receive a copy of your LifeMap simply because you export or share it.

Third-party services

LifeMap may use a small number of third-party services to provide the app, process purchases, run the website and understand app performance.

• PostHog is used for product analytics and understanding how LifeMap is used.
• RevenueCat is used to manage subscriptions and in-app purchases. RevenueCat may process information needed to associate an Apple App Store or Google Play purchase with the relevant LifeMap installation and entitlement. RevenueCat does not receive the contents of your LifeMap records.
• Apple App Store and Google Play process downloads, purchases and subscriptions under their own privacy policies and terms.
• Web3Forms carries contact-form messages from this website to our inbox.

We may also use infrastructure, application distribution, crash reporting or other technical services required to operate and maintain LifeMap. Where third parties process personal information on our behalf, we take appropriate steps to keep that processing governed and limited to the purposes required.

What we do not do

• We do not sell your personal information.
• We do not sell your LifeMap records.
• We do not read the contents of your LifeMap.
• We do not store a cloud copy of your LifeMap.
• We do not store your passwords.
• We do not build advertising profiles from your LifeMap.
• We do not use your LifeMap records to target advertising.
• We do not share your LifeMap records with advertisers.
• We do not ask you to create an account simply to use LifeMap.
• We do not require access to your contacts, photos, precise location or other unnecessary device information.

Why we use limited data

We collect limited usage and technical information because we need to understand whether LifeMap is useful and whether it is working properly. These measurements help us improve LifeMap and decide which parts of the product deserve further development. We deliberately measure behaviour rather than content.

Where UK data protection law applies, we normally process analytics, technical diagnostics, security and service-improvement information on the basis of our legitimate interests. Those interests include improving the app, identifying and resolving technical problems, improving performance, understanding which features are used, and maintaining security and reliability.

Where we process purchase or subscription information, we do so because it is necessary to provide paid features and manage your entitlement. Where we respond to a message from you, we process your contact details and message because it is necessary to reply and handle your request.

How long we keep information

Because LifeMap records are stored locally on your device, we do not retain a cloud copy of those records. They remain on your device until you delete them, reset the app, remove the app or otherwise remove the local data.

Analytics and technical information are kept only for as long as needed for the purposes described in this policy, subject to our settings and the retention policies of the services we use. Contact messages are kept for as long as needed to deal with the enquiry and maintain appropriate business records.

Your rights

Depending on your circumstances and applicable law, you may have rights to ask what personal information we hold about you, request correction, request deletion, request restriction of processing, object to certain processing, request portability of certain information, and withdraw consent where processing is based on consent.

Your right to object: where we rely on legitimate interests, you can object to that processing. You can also opt out of analytics in the app's settings where that option is available.

Because LifeMap records are stored locally on your device and are not transmitted to us, we generally cannot access, retrieve, correct or delete those records for you. You can edit or delete local records inside the app.

Children

LifeMap is not specifically designed for children. We do not knowingly collect children's personal information for the purpose of creating profiles or providing targeted advertising. If you believe a child has provided personal information to us, please contact us so that we can investigate.

International transfers

Some third-party services we use may process information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure the transfer is made in accordance with applicable data protection law and that appropriate safeguards are in place where required.

Changes to this policy

LifeMap will evolve. If we introduce features that change what information we collect, how information is stored or who information is shared with, we will update this policy before or when those changes take effect, as appropriate. We will aim to explain changes in plain English.

Contact and complaints

If you are unhappy with how we have handled your personal information, please contact us first so we can understand and try to resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
ico.org.uk